I am a marketer by trade. There. I said it.
I adore the marketing world and love living in the content and social media sector which I inhabit. SEO, analytics, impressions, reach, and click-through rates are not dirty words to me, but rather the empirical proof that your efforts are working (or not working). While it’s a little funny for me to call anything the ‘new’ marketing, I do get how customer service has become just as important as marketing when taking a look at revenue and goals.
The combination of social media and online peer reviews has put a lot of power back into the customers’ hands. They no longer have to sit and simply take in your chosen messages. These days consumers are doing thorough research to find out everything they can before they make a purchase. For example, 93% of shoppers’ buying decisions are influenced by social media– because 90% trust peer recommendations. But only 14% trust advertisements (#Socialnomics 2014). This establishes customer service as the new marketing – or at least big player.
Word of mouth, social media and peer reviews are more popular than relying on the company’s word. Too many people have been burned by bad marketing – companies not living up to their word about their product or not providing adequate support.
Here are some ways to establish word of mouth for your company that are both genuine and positive: