Infographic: Why Customer Retention is Key for Small Businesses

May 2, 2016 by

customer retention small businesses customer service customer experience word of mouth marketing

You don’t have the time or money to acquire new customers.

Well, that may not be true, but it is a costly undertaking to build a customer base. It also takes quite a bit of money to bring new customers in and even more money to get them to even spend a dollar. Your true value lies with your current customers. Most business owners understand this basic fact: the happier your current customers are, the more likely they are to keep doing business with you.

Read More

The One Thing that Will Make Entrepreneurs More Productive

Apr 15, 2016 by

Moon and stars sleep importance entrepreneurs lifehack small business

Have you ever been proud to tell someone about how little you sleep? Did you brag about how much you accomplished or how much money you made because you only sleep three hours a night? Your arrogance could be costing you.

Jason Fried, co-founder of the task management tool Basecamp is fed up listening to over-worked and over-tired entrepreneurs puff-out their chests with pride over their lack of sleep.

“I think this message is one of the most harmful in all of business,” Fried said. “Sustained exhaustion is not a rite of passage. It’s a mark of stupidity.”

Read More

Does My Business Really Need a Customer Journey Map?

Apr 4, 2016 by

compass quiz customer journey mapping customer experience small business
You’ve probably noticed that we’ve been covering the importance of customer journey mapping quite a bit. If you’ve missed it, you can check out the posts here, here or here. Lots of coverage.

Whether you’ve had the opportunity to read our posts or not, you may be wondering if your business even qualifies to build and incorporate its own customer journey map. After all, a very small business has a limited budget, limited resources and a potentially limited customer base. Yet, if your plan is to grow (and what business owner wants to be stagnant?), a customer journey map is a necessity.

Read More

The Quest Begins: Customer Journey Mapping for Your Business

Mar 14, 2016 by

customer journey mapping pointer on the map locater customer service customer experience
The time has come and your journey has begun. Though you can’t be sure what dark roads you will encounter, you can be certain you will find your destiny at the end.

There are no wizards. No wraiths. No lords, ents or imps. There is only your business, its customers and their experience. I’m talking about the enthralling quest of piecing together and creating a customer journey map.

Customer journey mapping is gaining prevalence in the business world. Some executives might even say if your business hasn’t taken the time to create a journey map, it can’t properly serve its customers or anticipate their pain points. While there are many ways to create an exceptional customer experience, journey mapping gives companies a deep dive on their customers’ overall experience.

Ready to learn more? Here are the need-to-know basics before you set off on your own customer journey mapping quest.

Read More

The Definitive Guide to Live Answer for Small Business

Mar 8, 2016 by

Live Answer Agent on computer monitor customer service small business the definitive guide to live answer for small business

Regardless of whether you’ve just cut the ceremonial ribbon on your new small business or you’re a veteran entrepreneur, we bet there’s some portion of your business you would love to outsource.

We have loaded our blog with tips and tricks for keeping your customers satisfied, and the phone is one of those major drivers. Below we’ve shared some of our favorite blogs that explain how using live answer agents can save you time, money and allow you to place focus back on your business.

Be your customers’ favorite superhero.

Read More

PATLive’s Customer Spotlight: Express Homebuyers

Feb 25, 2016 by

Express Homebuyers 3 Step Process Live Answer Service Real Estate Investing
Our customers are the force behind the product we provide. Without them, we would still be where we were when PATLive came to fruition. Every couple of months we will highlight some of our most dedicated patrons for business tips and to chat about how live answer has changed the way they do business.

Real estate investors and our live answer services are the perfect pair. There’s not much more we love than seeing a business succeed and gain an unsurpassed service reputation with the help of our friendly agents. Express Homebuyers (EH) is just one of our customers that manage their business more efficiently and connect with more potential sellers because of our live receptionists.

Real estate investors are a busy lot. They are constantly on the phone, driving around to view properties, meeting with potential clients, networking or doing research. Sometimes, it’s impossible for them to take all of their calls. When investors miss calls, they miss opportunities.

That’s why Express Homebuyers put PATLive to work answering their missed calls.

Read More

Small Business Chat: Is it Time to Breakup with Your Customer?

Feb 15, 2016 by

Prismatic heart in shades of blue and green sad heart broken heart customer relationship small business

Oh, Valentine’s Day. A holiday that’s all roses and chocolates and love; it can make a person feel all swoony about everyone in their life. However, that day is not today.

Today is the day after V-Day. It’s said that divorces and breakups spike right after this love-centric holiday, so if you’re mulling over a soured customer or client relationship, you would be in good company. Even though you aren’t divorcing them, making the decision to fire a client is a rough one. The lines can be blurred. Egos are bruised. Emotions are flying high. It can be just as difficult as a divorce.

Read More

Social Media Trends for 2016 All Small Businesses Need to Know

Feb 8, 2016 by

Hand holding phone mobile social media social media tips infographic
By now, small business owners should be aware that social media is more than just a phase. A trend. A hobby. A way to stalk an ex.

Social media goes way beyond those mediocre photos of your aunt’s meals; it has become a necessity in marketing your business, building brand awareness and trust, providing customer service, controlling your brand’s reputation and driving traffic to your site.

Read More