101 Business Books for People Who Love to Grow

Sep 2, 2016 by

stacks of books in a book shop entrepreneur reading

I recently realized I spend way too much time watching reality TV, particularly the show with a set of housewives based in large cities. You know the ones.

I started watching these shows nearly a decade ago on a day I stayed home sick in bed. I couldn’t turn it off; the sheer silliness of grown women yelling at each other over the trivial was hilarious and fascinating. How ridiculous! Slowly but surely, I’ve allowed myself to identify with some of them (the more rational ones, of course) and have been swept away.

After reading a book about mindfulness and the importance of being present, I started to take a hard look at all of my habits and analyzing what I spend my time on the most. I asked myself why I spend so much time on a group of women who care nothing about my life. What am I really getting out of this? Is it inspiring me? Is it empowering me?

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7 Simple Tips that will Actually Boost Your Customer Service

Jul 22, 2016 by

Customer service boost tips for business owners

Customer service that delights. That’s always the goal, right?

It’s easy for business owners to get bogged down with all the options for creating the best possible customer experience. From paying consultants to software to chat tools and on and on…there are a number of solutions right at your fingertips.

The thing is that all the tools and software and consultants can’t beat a strong sense of empathy and a willingness to work with your customers. So, it’s time to put your wallet away and start looking inward.

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A Better Experience Begins with Customer Journey Mapping

Jun 21, 2016 by

Customer Journey Mapping Globe Suitcases Map Customer Experience

We have a lot of information of customer journey mapping, so I thought it would be great to have it all in one convenient place. If you’ve been thinking about journey mapping for your business, here’s your chance to beef up on the subject and get excited to create the best customer experience possible.

Check out our list to learn all you need to know about customer journey mapping for your business.

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The Importance of Touchpoints in the Customer Experience

Jun 13, 2016 by

Graph line with touchpoints

The way your customers experience your business is paramount to your success. Focusing your attention on a great product and high service levels is a start, but your customer should be front of mind when you begin exploring every touchpoint they have with your brand. Touchpoints that miss the mark – delivering ads to the wrong segment, unclear billing, an outdated website – can drive customers away. Knowing exactly what your customers experience during all phases of the sales process with your brand can help you identify weak places in your strategy and deliver a smoother experience.

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Infographic: Maneuvering 5 Difficult Customer Personalities

Jun 6, 2016 by

A picture of each difficult customer personality type
All small business owners have their bugaboos. Some may be terrible at following a budget or tracking finances. Another may avoid marketing like the plague, while others may have a tough time managing a difficult customer.

Do complaining customers freak you out? Does it drive you crazy when your customers are overly agreeable? Or if a lead is hesitant to purchase your product?

It takes all kinds to make this old world go ’round. There are as many personalities as there are people, but some of those personalities can be particularly tough to please. Of course, it isn’t possible to make everyone happy at the same time, but there are ways to maneuver sticky situations with a difficult customer.

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