All businesses understand the value of customer acquisition, placing enormous amounts of time, energy, and money into attracting and converting new customers. Adding new customers to your roster is essential for growth, so this is a justified priority.
Too many brands, however, stop there; they land one customer, and they move onto the next. This is a crucial mistake, as it prioritizes customer acquisition over customer retention. You need both for growth, especially since it’s anywhere from 5-25x more expensive to acquire a new customer than it is to retain an existing one.
You want to win over your customers over and over again so that you’re creating a lifetime customer base, and in this post, we’re going to go over six ways to do exactly that.Read More