Landing new clients is exciting. It’s like a rush — you see your profit margin increase, and your business scaling right in front of your eyes. Your business can’t really scale, however, unless you’re able to keep your clients in addition to landing new ones.
Repeat customers are essential for retention rates and long term success. It’s also worth pointing out that it’s much cheaper and easier to keep your customers on than it is to acquire new ones. And when we say cheaper, we mean it; it’s about 5x more expensive to acquire a new customer than it is to keep an existing one.
In this post, we’re going to go over four proven ways to increase your repeat customer base long-term.Read More