Small businesses are seen as more accessible. They aren’t bound by rigid policies that don’t make sense like corporations, and they’re often perceived as being heavily involved in the local communities. Customers often trust them more and feel more invested in the business itself. One study even found that 90% of Americans hold favorable views of small businesses, and only 61% said the same about corporations.
Running your own small business means that you get to do things your way, and that includes your brand’s customer service.
Offering customer service that’s personalized to each individual customer and tailored to your specific business is a great way to set yourself apart from the competition and exceed your clients’ expectations. In this post, we’re going to take a close look at exactly how you can do this to improve retention rates and bolster your brand reputation.Read More