Marketing is essential if you want to attract new clients, make sales, and scale your business. It can also be really, really expensive. With strategies like expensive Paid Search ads, sponsored campaigns, and costly consultants taking center stage in the marketing world, it’s easy for small businesses to feel intimidated and end up not getting…
Customer service standards have shifted dramatically over the past decade, thanks to a combination of more competition in the market and an abundance of increasingly-accessible technology. All businesses understand that the customer experience is a powerful differentiator, and it absolutely will impact who customers buy from, how long they stay loyal, and even what they’re…
If you’re like many businesses, you can expect to have a significant uptick in sales and inquiries during the holiday season. More people need help with placing orders, selecting products, or tracking packages. Everything is high stakes, and everything is happening at a higher volume. This year especially, plenty of our customers are already seeing…
When you’re looking for new ways to promote your business and build trust with potential customers, there are plenty of different marketing paths you can take. There’s social media, paid ads, influencer marketing, sponsored promotions, lead generation strategies, and more. Few marketing methods, however, are as effective as garnering public reviews. Actually getting reviews, however,…
The far-reaching potential of the internet has made it more difficult than ever for your business to stand out from the competition. Companies from the opposite side of the globe can now accurately advertise to your audience with laser-focused targeting and PPC campaigns, giving you thousands of businesses to compete with instead of a handful…
There’s a major trend that’s taken the business world by storm in recent years, and it’s transparency. Customers like businesses who are transparent and proactive in their communication, as opposed to those who make it difficult for customers to get information that they want or need. While this is a great standard, it can undeniably…
Customer Service Week is the first full week of October, and it’s all about celebrating your frontline. This year, of course, things look a little different, that’s why it’s more important than ever to show your appreciation to the customer service team that represents your business every day. Anyone who has ever worked in a…
Customer service can be the make-it-or-break-it factor for businesses in 2020. It’s well established by now that customers will actively seek out businesses with outstanding service, and that they’ll stick around longer if they find it. This is the differentiator that will help you land and keep clients, allowing your business to thrive. While implementing…
Creating a fantastic customer experience (CX) is a non-negotiable for small businesses to succeed in today’s competitive world. Small businesses can build loyalty and growth by understanding customers, improving customer interactions at every touchpoint, and building long-term relationships. 86% of buyers will pay more for a great customer experience. For small businesses, that means better…
If you look at many businesses today, they often have complex online funnels set up that are designed to automate the lead and sales process. For example, a search result sends users to a landing page, where they get an automated chat that invites them to a free trial, which is then followed up by…
