If You Build It, They Will Come…But Will They Stay?

If You Build It, They Will Come…But Will They Stay?

β€œIf you build it, they will come.” Everyone knows that famous line from β€œField of Dreams,” the tear-jerking tale about baseball and unrealized relationships or ambitions. It’s still the quintessential dude flick. Little did you know that line could be turned into a lesson on customer retention. Sure, you can build a small business and…

Being Prepared: Crisis Planning Is No Joke

Being Prepared: Crisis Planning Is No Joke

Don’t panic, but crisis planning should be at the forefront of every business owner’s mind. Being aware of what could potentially go wrong in your business will help you be prepared should disaster strike. What types of disasters are we talking about here? It’s the bad stuff: fires, earthquakes, violent storms, workplace violence, bomb threats,…

Customer Appreciation: 4 Ways to Show Them the Love

Customer Appreciation: 4 Ways to Show Them the Love

“Your customer doesn’t care how much you know until they know how much you care.” ~ Damon Richards Stories of customer service that goes above-and-beyond are always captivating. Most people expect either run of the mill or poor service with long wait times and uncaring staff. When the opposite of that happens, it’s like stumbling…