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When you’re looking for new ways to promote your business and build trust with potential customers, there are plenty of different marketing paths you can take. There’s social media, paid ads, influencer marketing, sponsored promotions, lead generation strategies, and more. Few marketing methods, however, are as effective as garnering public reviews. Actually getting reviews, however,…
The far-reaching potential of the internet has made it more difficult than ever for your business to stand out from the competition. Companies from the opposite side of the globe can now accurately advertise to your audience with laser-focused targeting and PPC campaigns, giving you thousands of businesses to compete with instead of a handful…
There’s a major trend that’s taken the business world by storm in recent years, and it’s transparency. Customers like businesses who are transparent and proactive in their communication, as opposed to those who make it difficult for customers to get information that they want or need. While this is a great standard, it can undeniably…
Greg Gianforte from RightNow Technologies, Inc. defines customer experience (CX) as “the sum of all interactions that customers have with a brand, and the perception they form as a result.” Though customer experience is a general term, there’s a reason we hear it so often – it’s what makes businesses competitive in the times we’re…
Customer Service Week is the first full week of October, and it’s all about celebrating your frontline. This year, of course, things look a little different, that’s why it’s more important than ever to show your appreciation to the customer service team that represents your business every day. Anyone who has ever worked in a…
The past twenty years have been more like a hundred, when it comes to customer service expectations. We’ve reached a point where technology and globalization are challenging brands across the world. And those brands are loosening their purse strings in order to meet these elevated expectations. According to a 2018 Salesforce study, 80% of service…
Customer service can be the make-it-or-break-it factor for businesses in 2020. It’s well established by now that customers will actively seek out businesses with outstanding service, and that they’ll stick around longer if they find it. This is the differentiator that will help you land and keep clients, allowing your business to thrive. While implementing…
The importance of a business providing a great customer experience is nothing new. In fact, some large corporations have entire departments dedicated to delivering an exceptional experience for their customers. But for most businesses, especially small businesses, that’s not necessarily feasible. The good news is 91% of customers prefer small businesses when the option is…
If you look at many businesses today, they often have complex online funnels set up that are designed to automate the lead and sales process. For example, a search result sends users to a landing page, where they get an automated chat that invites them to a free trial, which is then followed up by…
We hear it over and over again: We’re now living in “the new normal.” There’s nothing really normal about what we’re all currently experiencing, but it is our new reality, at least for now. Everyone is impacted. Businesses are left struggling to not only focus on keeping themselves and their team safe, but to also…