Why Communication is Key During This Pandemic

Apr 13, 2020

Woman communicating with team on a video conferenceThe coronavirus pandemic we’re currently experiencing is unprecedented, and it’s forced all of us into social distancing and near-isolation. While we’re all kept further away from each other, communication is more important than ever before — especially for businesses who are still trying to keep their metaphorical doors open.

Communication is key because even while we’re physically isolated, we shouldn’t be socially or emotionally isolated. We thrive on connection, and with so much instability and chaos requiring major adaptability right now, communication is more important than ever.

Wondering why communication is so important for businesses during the pandemic? There are multiple reasons why it’s so essential, impacting your staff, leadership, customers, and vendors alike. Let’s take a look at each.

No One Knows What to Expect 

This is true across the board.

Your staff may not understand new remote work procedures, and they might be worried about losing their jobs. Contractors and vendors may be worried about losing their work with you, or not getting paid. Even your clients may not know what this pandemic’s aftermath will mean for their relationship with you and what kind of service or even delays they can expect. 

Our whole world is a little upside down right now, and that’s true all over the world. Everyone has questions, and everyone is at least a little scared. Companies are shutting down left and right, and no one knows what’s coming next. People have questions. You want to be able to answer them. This will help your business move forward and survive and will put everyone at ease. Let your vendors know where their contracts stand and if things will change at some point; assure your staff that they still have jobs, or explain what’s coming next. Inform your customers about any necessary changes that impact them.

Plenty of Teams are Shifting to Remote Work 

There are some businesses and team members that need to operate in person; chefs in restaurants, for example, and grocery store workers are keeping everyone fed and happy.

A large number of businesses, however, have the majority of their staff now working from home. Even news anchors are going live from their basements or garages, trying to stay safe.

Remote work comes with a number of distinct advantages, but it also requires heightened intentional communication. A lot can be misunderstood through an email or even a Slack message, especially when we’re all frazzled and stressed. Small misunderstandings can quickly snowball when everyone is scattered across a region, so careful communication designed to keep everyone on the same page is important. 

Everything is Changing Quickly 

With everything changing so quickly, sometimes even daily, it’s difficult to see what will be impacted and when. Not knowing how long this will last means you’re taking things day by day. Naturally, priorities and plans are going to shift.

For example, I might need to press pause on a long-term graphic design project I had hired a third-party firm for, and at the same time shift more responsibilities to internal team members. However, I do want to keep my freelance social media manager on hand, considering my team will be busy taking on the graphic design project. 

Right now, everything is up in the air, and changes are happening quickly. Communication can help us be alerted to any immediate changes, allowing us to identify them and adapt to them as quickly as possible. You can get your team to rally around you so you can all adapt together while staying on the same page.

We’re All Isolated 

Social distancing and social isolation can wear on your team. Even long-time and proud introverts are starting to struggle with the extreme lack of human contact. We’re social creatures, and no one is meant to stay cooped up in one place with just a few people for weeks on end.

Communication allows us to build human connections with each other, even if it’s over the phone, email, video call, or text. 

For leaders managing their teams remotely, check in regularly. Have a video call with small teams at least once a week, asking how everyone is, how working from home is going, and how their families are. Give people time to catch up, chat, and build relationships. While this may seem like such a small thing, you’d be surprised how impactful it can be.  


Communication is an essential skill that should be prioritized by businesses of all sizes no matter what, and no matter whether you’re working with employees, vendors, or clients. Communication, however, is even more important and unfortunately more difficult during our current pandemic.

There is no roadmap that we’re following right now, which means that we’re sometimes being forced to react and adapt to new policies or regulations that were rolled out only days or even hours previously. The ability to communicate what you need and what to expect to everyone involved with your business will be a game-changer, and it’s something to start focusing on right away. 

If you’re struggling to keep up with a new volume of calls from customers and vendors while we all try to ride out the chaos, consider an option like PATLive. Our highly trained, experienced customer service agents can take incoming calls, generate leads, process payments, and help callers with a number of different questions they may have. You can focus on critical tasks, and we’ll help you improve communication 24/7.

Author:

Jenn Kennedy

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