Social media goes way beyond those mediocre photos of your aunt’s meals; it has become a necessity in marketing your business, building brand awareness and trust, providing customer service, controlling your brand’s reputation and driving traffic to your site.
Consumers aren’t merely using Facebook to stay connected with family and friends, but they are using it as a research tool. Before making a purchase, 75 percent of customers say they use social media as part of the buying process. Since brand visibility is such an important part of the purchasing process, it’s essential small businesses are maximizing their efforts to ensure they are reaching the right people.
The crazy thing about social media is that it’s always in a state of flux. There are updates to algorithms and added features all the time. So many that it can be nearly impossible to keep up. Lucky for us, CJG Digital Marketing has crafted a handy infographic of social media trends we need to pounce on.
Check out the infographic below to learn more about the social media trends that may change the way you reach out to your followers in 2016.
Embedded from CJG Digital Marketing