Let the fireworks explode and the cold beer flow. Independence Day weekend has arrived! It’s time for you to kick back and enjoy a break from the toils of running your own business for a few days.
If the idea of closing up shop and missing out on some prime customer service opportunities gives you massive anxiety, you’re not alone. Entrepreneurs everywhere quibble over when and if they should take time off. Our friends at Tresta just published a post about how a lack of time off can really play a number on your body.
Time off decreases the risk of heart disease and heart attacks in men by 32 percent and by nearly half in women.
Why? Because your stress levels go way down. A near constant exposure to stress has a negative impact on your close relationships, libido, happiness and productivity. Avoiding time off also effects the economy – this is particularly true of people with paid vacations. But the same can be said of small business owners.
If every American had taken their earned vacation time, it would have created 1.6 million jobs and placed $223 million back into the economy.
Have I convinced you that it’s a smart move to take this weekend off? Good. But what about those wonderful and amazing people who keep your business ticking? You don’t want to leave your customers hanging. A well rested business owner is the best at customer service. Taking frequent vacations also increases empathy toward others.
The good news is you don’t have to leave them in a lurch. Here are nine customer service do’s and don’ts for closing your small business during a long holiday weekend.
Send out Marketing Emails
If you’re not a marketer, you may not realize that Fridays are notoriously terrible for sending out marketing emails, and that goes double for the Friday of a holiday weekend. No one will see your email. Instead, save it for the following week and include a cool offer.
Communicate in as many places as possible that you will be closed.
People are notorious for missing information. It’s best to cover all of your bases to maximize the the amount of customers who will be in the know. Announce it on voicemail, social media, your blog, your Website, in an email…any place you think your customers will get the message.
Stay Open Just to Make Your Customers Happy
If you’ve been working long days for months at a time, you officially need a vacation. As long as your customers are aware you will be closed for a set of dates, they will understand.
Get Festive on Social Media
Want to show people how excited you are for the holidays? Create images using Canva and post them right to social. You don’t have to be a graphic designer to create compelling visual graphics for your social accounts. A site like Canva has pre-designed templates where you can plug in your info and download. It’s that easy!
Post Photos of Yourself Taking Shots
A really good rule of thumb for business social media accounts: if you wouldn’t show it to your grandmother, don’t post it. Perhaps your grandmother appreciates a good shot and would love to see that photo. If there’s a gray area or you’re still questioning it, don’t post.
Celebrate the Holiday with your Favorite People
Sure, you love your customers. They are practically friends of yours – you sincerely like them that much. But there are probably people in your life you are much closer to. A spouse, children, your parents, your dear friends…these are the people you should be spending your holiday weekends with instead.
Do Any Work
Seriously. Leave it all behind. Lock the door and go enjoy.
Whatever Brings you Joy
Time off is an excellent time to reflect and restore. It’s also the best time to finally catch up on a show you’ve wanted to watch. Or make that day trip you’ve talked about taking. Or read in a hammock. Or just watch the Nathan’s Hot Dog Eating Contest. Whatever it is, do that.
Answer your calls
Nervous about leaving the phone behind? Afraid voicemail won’t cut it for a long weekend? Have a live person take your calls! PATLive has 25 years of experience answering calls for small businesses just like yours. Our agents are ready to answer your calls day or night and on holidays, too!
Leaving your business behind for a few days can be scary, but it’s completely possible to enjoy yourself and stay on top of your game. Maximize your time by setting your customers up for success before leaving, then kick back and enjoy the time off. Trust me: your body and soul need it.