Does My Business Really Need a Customer Journey Map?

Apr 4, 2016

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You’ve probably noticed that we’ve been covering the importance of customer journey mapping quite a bit. If you’ve missed it, you can check out the posts here, here or here. Lots of coverage.

Whether you’ve had the opportunity to read our posts or not, you may be wondering if your business even qualifies to build and incorporate its own customer journey map. After all, a very small business has a limited budget, limited resources and a potentially limited customer base. Yet, if your plan is to grow (and what business owner wants to be stagnant?), a customer journey map is a necessity.

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According to Gartner, customer experience quality will be the key differentiator between businesses; their survey found that, by the end of 2016, 89 percent of businesses will compete mainly on customer experience levels.

The good news is that an experience map is attainable regardless of budget or business size. A customer journey map is within grasp, but there are some steps every small business owner must take before getting started. Think you are ready to get your map started?

Take our super short quiz to find out if your business is ready to implement a customer journey map!

Have something to add? Tell us in the comments!

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Jamie Lowary

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