It’s time you start stalking your customers.
I’m not saying you need to be a creeper and sit in your car outside their houses at night – please don’t do that. What I am saying is that it’s time to pay attention to all of the data your customers are creating when they interact with your business.
Maybe you’re thinking, “I’m not a numbers person. Why on earth do I need to pay attention to customer data?” What if I told you it’s that very data that will allow you to create an experience so personalized that it drives brand loyalty?
Hyper-personalization has been a hot topic for a few years. Yet, as our daily lives become more enmeshed with mobile media, it’s becoming more important that businesses provide customization and smarter experiences for customers.
Let’s explore why hyper-personalization is the trend for 2016 that is swiftly becoming the norm.Read More