Let’s face the facts: lawyers don’t necessarily need to practice exceptional customer service.
Much like the funeral business, people will always have a need for an attorney. Because of that necessity it seems as if law professionals could be successful without upholding any kind of customer service standards. If the people are always knocking — what’s the point?
The point is that any business that wants to continue being viable has to make an effort with its customers. Even those services that are highly needed – doctors, funeral homes, pharmacies – have to be on top of their game or run the risk of slowly losing customers.
Believe it or not, those needy customers are longing for more. According to Parature’s 2015 Global State of Multichannel Customer Service Report, 60 percent of consumers have higher expectations for customer service now than they did just one year ago. In addition, 76 percent of consumers say they view customer service as the true test of how much a company values them.
When your main business is the welfare of your clients, how can you ignore customer service altogether? The short answer – you can’t. Providing customer service that makes every single client feel like they are your best client isn’t that hard to achieve. With some simple actions and a bit of planning, you can create a service that exceeds your competitions’.
Here are some customer service fundamentals you need to know to become the most sought after lawyer in town.