There are no wizards. No wraiths. No lords, ents or imps. There is only your business, its customers and their experience. I’m talking about the enthralling quest of piecing together and creating a customer journey map.
Customer journey mapping is gaining prevalence in the business world. Some executives might even say if your business hasn’t taken the time to create a journey map, it can’t properly serve its customers or anticipate their pain points. While there are many ways to create an exceptional customer experience, journey mapping gives companies a deep dive on their customers’ overall experience.
Ready to learn more? Here are the need-to-know basics before you set off on your own customer journey mapping quest.Read More