The day-to-day grind of a law practice is grueling enough for anyone. With current clients taking up your time, it can be easy to forget to continue optimizing your marketing efforts. There are, however, a few quick ways to make sure you’re on the right track. If you’re a law firm looking to grab a few new clients, you’re in luck. We’ve outlined three steps for ramping up client intake from your website that are super simple, but easily overlooked.
First, your site has to get noticed by standing out among your competitor’s sites. Once they’re there, your site has to convince them to give you a call. Then, of course, you have to be prepared to promptly answer every call that comes your way to get the client.
1. Get noticed
76 percent of consumers search online when looking for a lawyer.
It goes without saying that if your firm can’t be found from an online search, you’re depriving yourself of the biggest opportunity for new business. Word of mouth is undeniably powerful, but simply doesn’t allow the scope of the all-encompassing Google search. Therefore, making sure search engines favor your firm is essential.
There are two main ways to accomplish this: